Why taxi rooftop advertising ?
Taxi rooftop advertising is the medium that’s set to revolutionize the outdoor-advertising market.
Imagine a billboard ad.
Now imagine a billboard ad that’s double-sided, and that’s constantly at eye level, constantly on the move, constantly the centre of interaction, and a major focus of the business and tourism worlds. It is also stunningly different and unique. Intrusive enough and targeted enough to grab a lot of attention.
No other medium can command as many impressions for the spend.
What the experts say
“Taxi advertising offers superior levels of recall (45%), reaching a local business and tourist audience en route to and from the airport, sporting events, shopping centres and restaurants .
The outdoor advertising association of America.
What’s more:
- Illuminated advertising increases audience impact by 16%
- The average consumer spends 15 hours a week in a car; men aged 18-30 spend 20 hours a week in a car
- Advertising messages are most effective when received close to purchase
- Outdoor advertising is much more effective than radio and TV among young people.
- Impact-it’s bold, it’s colourful, it’s double sided, it’s illuminated. It stands out like a sore thumb.